About · Brand Consultant · Kolkata
Curious about people.Interested in brands.Obsessed with the space between the two.
An introduction
I'm a brand consultant based in Kolkata. I studied Human Development at the University of Calcutta, where I graduated as department topper and scholar, and I've carried that lens into every brief since: what makes people stop, feel something and act.
Psychology taught me that people don't follow brands. They follow stories that feel like them. My work is to find that story, make it clear, and make sure it does a job for the business.
The human lens
What makes people stop, feel something and act.
Human development is the study of how people grow, decide and relate to one another. It is the lens I bring to brands: before asking what a brand should say, ask what the people on the other side need, notice and believe.
- StopWhat earns a moment of attention in a crowded day.
- FeelWhat makes something feel like it was meant for me.
- ActWhat turns interest into a choice, and a choice into a habit.
My background is in human development, not clinical practice. I use it to understand audiences, not to diagnose them.
The journey
From people, to brands.
- 01
Understanding people
Human Development at the University of Calcutta. Department topper and scholar. The foundation for how I read audiences and behaviour.
- 02
Understanding brands and audiences
Learning how brands earn attention, conversation and trust, and how creative and data each decide something different.
- 03
Strategic and creative leadership at ElevateDigi
As Chief of Strategy & Operations, I led strategy, the creative team and operations at a Kolkata digital agency, for brands from steel to diamonds.
- 04
Independent consulting
Working independently with brands on strategy, positioning and communication, including industrial manufacturing and adventure travel.
- Based in
- Kolkata, India
- Education
- University of Calcutta, Human Development
- Distinction
- Department topper and scholar
- Previously
- Chief of Strategy & Operations, ElevateDigi
Let’s work together
Your brand has something to say. Let’s make sure it says the right thing.
If you’re building a new brand, rethinking an existing one or looking for a clearer direction, let’s start with a conversation.