Thinking · notes on brands and people
The way I seebrands.
Short pieces on brand building, human behaviour, creativity and communication. Each one starts from work I’ve done or a question I keep returning to.
Human behaviourFrom the 2026 portfolio2 min read
Creative is the face of social. Growth is the proof.
Why every piece of brand communication needs a job, and why a feed should behave like a series.
Brand communicationFrom the 2026 portfolio3 min read
Attention, conversation and sharing are three different jobs.
What one industrial brand's numbers showed about the difference between being seen, being discussed and being passed on.
ProcessFrom the 2026 portfolio2 min read
Creative on a rhythm, decisions on data.
The weekly, monthly and quarterly cadence that keeps a brand's communication honest.
In the notebook
Questions I’m writing about.
These pieces are in progress and not yet published.
- 01Why customers skip your contentForthcoming
- 02Why more content does not necessarily build stronger brandsForthcoming
- 03Creativity as a revenue leverForthcoming
- 04Why brand identity is more than a logoForthcoming
- 05Why consistency without differentiation is not enoughForthcoming
- 06How brands should communicate complex productsForthcoming
- 07The difference between being visible and being memorableForthcoming
Let’s work together
Your brand has something to say. Let’s make sure it says the right thing.
If you’re building a new brand, rethinking an existing one or looking for a clearer direction, let’s start with a conversation.