- Weekly — read the week
- Review the top and bottom three posts. Test two new hooks. Brief next week's creative from what worked.
- Monthly — score the series
- Double down, remake or retire each series. Scan trends and competitors. A one-page report for the client.
- Quarterly — reset the story
- Baseline against target, in plain numbers. Refresh the brand story and series. Agree next quarter's targets.
From organic proof to paid growth
Test → Pick → Scale → Nurture → Convert.
“Paid budget steps up only when last month hit its targets. Creative earns the spend.”
The rule
Adapted from Anushka Konar's 2026 portfolio.