Case study library
Strategy, measuredin business terms.
Documented engagements from the ElevateDigi portfolio, rewritten as business narratives: the problem, the diagnosis, the approach and what the results demonstrate. Figures are reported exactly as documented, with estimates and attributed numbers labelled.
About attribution
These are ElevateDigi team engagements, shared from Anushka’s time as Chief of Strategy & Operations at ElevateDigi, where she led strategy, the creative team and operations. Her individual role in each engagement is awaiting confirmation and is not claimed here. Client names are kept anonymised, as in the source portfolio.
- A · Google Ads · Performance MaxPremium lifestyle₹29.7 Lakh
Revenue in 30 days
Premium Lifestyle & Home Décor Brand
Convert high-intent buyers at scale without bleeding spend into low-quality or unprofitable orders.
228% roas achieved248+ orders convertedRead → - A · Google Ads · SearchHealthcare · Aesthetics1,210+
Leads generated
Premium Aesthetics & Skin Clinic
Drive high-volume conversions at ultra-low cost in a premium aesthetics category with a ₹5,999+ average ticket.
₹112 average cost per conversion13.37% ctr on google adsRead → - A · Meta AdsKolkata47%
CPL reduction
Residential Real Estate Developer — Kolkata
Reduce CPL from ₹850+ to ₹400–500 while improving lead quality from 10% to 40%.
₹450 new cost per lead40% lead quality rateRead → - A · Meta AdsMumbai57%
CPL reduction
Residential Real Estate Developer — Mumbai
₹500 CPL on a ₹1L/month budget with scarce quality leads. Lower cost and raise quality, simultaneously.
₹212 new cost per lead40% lead quality rateRead → - A · Meta Ads · Multi-projectKolkata₹286
Lowest CPL achieved
Large-Scale Real Estate Portfolio — Kolkata
Manage a growing 55-campaign portfolio at scale with full-funnel accountability and consistent CPL targets.
1M+ leads across portfolio344 properties soldRead → - A · Google Ads + Meta AdsHealthcare · Dental250%
Response volume increase
Dental Clinic — Multi-Channel Transformation
Scale response volume aggressively without sacrificing efficiency across Google and Meta simultaneously.
174% budget scaled22% cost-per-response reductionRead → - A · Google AdsUSA65%
Conversion-rate increase
US Healthcare Network — Google Ads Transformation
Grow lead volume while reducing CPA across a multi-location healthcare account, in 4 months.
26% cpa decrease12% monthly lead growthRead → - A · Meta Ads + ShopifyD2C · Food & beverage6.05×
ROAS achieved
Premium Boba Tea D2C Brand
Build a profitable D2C revenue engine from near-zero brand awareness and no organic traffic base.
₹4.67L revenue generated336 orders convertedRead → - A · Meta AdsD2C · Health & wellness4.03×
ROAS over 8 months
Wellness Brand — 8-Month Performance Campaign
Build a sustainable, profitable paid acquisition channel for a wellness D2C brand over a long engagement.
604 total orders₹364 cost per acquisitionRead → - A · Meta AdsD2C · Outerwear5.41×
ROAS achieved
D2C Outerwear Brand — iOS 14-Proof Campaigns
Build profitable D2C Meta campaigns in the post-iOS 14 environment with high average order values.
₹19L attributed revenue₹9,400 average order valueRead → - A · Meta Ads · Click-to-WhatsAppTravel & tourism13.76M
Total impressions
International Travel Agency — Meta Ads
Generate reach and direct booking conversations at an industry-beating cost on a ₹3.07L budget.
9,378 conversations started₹0.72 cost per clickRead → - A · Google Ads · SearchTravel & tourism1,880+
Lead form submissions
Tour Operator — Google Ads Lead Engine
Turn a lean ₹1L budget into a high-volume lead engine for domestic and international tour packages.
₹28.08 cost per conversion₹12.56 average cpcRead → - A · Meta Ads · Lead formsFinancial services · Credit38,000
Leads generated
Consumer Credit Company — Meta Lead Generation
Generate high-volume, compliance-safe personal loan leads at ₹21 CPL with a ₹5L+ average loan value.
₹21 cost per lead₹5L+ average loan value per leadRead → - A · Meta AdsUSA$340K
MRR added (5 months)
US Residential Solar — 20+ Companies Scaled
Build a repeatable, profitable Meta lead generation playbook for residential solar companies across the US.
$10 cost per lead$235 cost per closed saleRead → - B · SEO · Authority buildingKolkata#2
Ranking for a competitive local keyword
Premium Luxury Doors & Interior Products Brand
Beat IndiaMART and aggregator dominance for a premium niche manufacturer with 29 backlinks and near-zero visibility.
45× referring domain growth66% click growthRead → - B · SEO · Google Business ProfileIndustrial B2B · Est. 1977#1
National organic ranking
Industrial Iron Foundry — 38 Countries, Zero Digital Presence
Build Google Page 1 visibility for a 48-year-old foundry exporting to 38 countries with near-zero online presence.
727% click increase1,097% impression growthRead → - B · International SEOUK / US / Ireland2,717
Ranking keywords
French Outdoor Apparel Brand — UK Market Entry
Enter the UK e-commerce market from a near-invisible organic presence (0.6% CTR, average position 53.7).
44% traffic growth#1 for all branded termsRead → - B · SEO · Content & backlinksInternational5th
Rank for primary keyword
D2C Grooming Supplement Brand
Achieve a Top 5 ranking for high-intent grooming supplement keywords with limited domain authority.
569 monthly organic visits242 backlinks acquiredRead → - B · Local SEO · Google Business ProfileFlorida, USA6th
Rank for Florida keyword
Cleaning Services Company — US Local SEO
Achieve Page 1 rankings for competitive local cleaning service keywords in Florida within 6 weeks.
6 Weeks to page 1150–350 monthly visitsRead → - C · Organic social · Instagram & FacebookFashion retail · 150+ outlets20,000+
Monthly web clicks
National Fashion Retail Brand — Organic SMM
Drive measurable e-commerce revenue via consistent social media with campaign-specific communication.
8,000+ new users per month₹1.5L monthly revenue from socialRead → - C · Organic social · Facebook & InstagramFinancial services · Fintech182K+
Facebook followers gained
India's Largest Insurance Aggregator — Brand Social Presence
Build a consistent, distinctive social presence in a financial-services category where most competitors were absent.
940K+ instagram impressions25K+ combined engagementRead → - C · Organic social · Visual identityRetail fashion4M+
Instagram impressions
Tata Group Retail Fashion Brand — Visual Brand Elevation
Elevate social media aesthetics to international brand level, alongside global fashion competitors.
1.2M+ facebook impressions635K+ instagram engagementRead → - C · LinkedIn · Company pageB2B82,989
Total impressions
B2B Company — LinkedIn Brand Authority Campaign
Build consistent LinkedIn visibility and establish the brand as an active industry voice over 6 months.
713 reactions on content96 commentsRead → - D · Social content · Campaign creativeBeauty, F&B, packaged food, confectionery
Designs Made for Clients — Creative Showcase
Every visual crafted for clarity, credibility and brand authority.
Read →
D · Creative direction by Anushka
Seven brand worlds where Anushka led the creative direction, from industrial manufacturing to luxury weddings, are documented separately as Selected Work.
Selected work →Let’s work together
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