01Project overview
Elevate social media aesthetics to international brand level, alongside global fashion competitors.
02Industry & context
One of India's largest retail fashion chains, part of the Tata Group.
03The business problem
Elevate the social presence to match global aspirational competitors such as Zara, H&M, Uniqlo and Mango, while staying culturally rooted for Indian audiences.
04Strategic diagnosis
The products could compete internationally; the visual language did not yet say so.
05Strategic approach & execution
- 1Social media re-imagined as a visual lookbook, each post designed to match the visual language of global fashion brands.
- 2Photography direction, layout templates and a typography system for editorial consistency.
- 3Seasonal campaigns, including collaborations with personalities.
- 4Full content production: photography briefing, design, copy and publishing.
06Results
4M+ Instagram impressions and 1.2M+ Facebook impressions over the engagement period. 635K+ Instagram engagement, described in the source as exceptional for an organic-only Indian retail brand. 70K+ Facebook engagement.
07What the results demonstrate
A visual system is a positioning tool: changing how the brand looked changed who it was compared with.
Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 52–53.