D2C Outerwear Brand — iOS 14-Proof Campaigns

Build profitable D2C Meta campaigns in the post-iOS 14 environment with high average order values.

A premium D2C outerwear brand with ₹9,400 average order values.

Run profitable Meta campaigns after iOS 14, when attribution shrinkage and signal loss were hurting brands without a disciplined measurement framework.

The constraint was measurement, not creative. Without reliable signals, the platform could not optimise towards valuable buyers.

1. 1iOS 14-proof architecture using the Conversions API alongside pixel events.
2. 2Aggregated event measurement setup and priority event hierarchy configuration.
3. 3Broad creative testing across UGC, lifestyle and product-hero formats.
4. 4AOV-appropriate bidding using value optimisation rather than conversion count.

5.41× ROAS on a ₹9,400 AOV product, generating ₹19L in attributed revenue. iOS 14 attribution loss minimised through CAPI implementation and first-party data signals.

High-AOV brands can still scale on Meta when the measurement architecture is built right from the start.