01Project overview
Generate reach and direct booking conversations at an industry-beating cost on a ₹3.07L budget.
02Industry & context
A full-service international travel agency, running a 4-month campaign across peak travel-planning seasons.
03The business problem
Convert passive browsers into active WhatsApp booking conversations, at scale, on a lean budget.
04Strategic diagnosis
Travel is planned in conversation. Optimising for link clicks would have measured the wrong behaviour.
05Strategic approach & execution
- 1Click-to-WhatsApp campaigns targeting audiences by destination interest and travel behaviour.
- 2Seasonal and festival triggers aligned to booking windows.
- 3Destination-specific ad sets with localised creative.
- 4Messaging campaigns optimised for conversation volume; creative refreshed bi-weekly.
06Results
13.76M impressions and 9,378 booking conversations from ₹3.07L in spend, at ₹0.72 CPC and a 3.10% CTR. The campaign created a self-sustaining WhatsApp conversation pipeline for the agency's sales team.
07What the results demonstrate
Measuring the behaviour that actually precedes a booking — a conversation — produced a pipeline, not just traffic.
Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 28–29.