Anushka Konar

← Case studies/B · Search Engine Optimisation & Organic Visibility

Industrial Iron Foundry — 38 Countries, Zero Digital Presence

Channel
SEO · Google Business Profile
Industry
Industrial B2B · Est. 1977
Market
—
Period
Not stated in source

AttributionElevateDigi team engagement. Selected work from the ElevateDigi portfolio, shared from Anushka's time as Chief of Strategy & Operations. Her individual role in this engagement is awaiting confirmation.

The figures, as documented

National organic ranking
#1National organic ranking
Click increase
727%Click increase
Impression growth
1,097%Impression growth
Google Business Profile Local Pack
Top 3Google Business Profile Local Pack

01Project overview

Build Google Page 1 visibility for a 48-year-old foundry exporting to 38 countries with near-zero online presence.

02Industry & context

An established industrial foundry with 72,000 MT/year capacity and 38 export markets.

03The business problem

Competitors and directory sites ranked for every relevant keyword. The target: 1.4K monthly organic visits and Page 1 visibility within 3 months.

04What was happening before

Virtually no digital presence; competitors and directories ranked for every relevant keyword.

05Strategic diagnosis

A foundry with decades of capability had no digital proof of it. The work was making existing authority findable.

06Strategic approach & execution

  1. 1Technical SEO audit with a rapid indexing protocol via Google Search Console.
  2. 2On-page optimisation: H-tags, meta descriptions, schema markup, FAQ sections.
  3. 3Authority building through an industrial content library covering products, certifications and export capabilities.
  4. 4Complete Google My Business optimisation for Local Pack ranking; monthly rank tracking.

07Results

#1 organic ranking nationally for the primary keyword 'iron foundry'. 727% click increase and 1,097% impression growth in 3 months. Top 3 in the Google My Business Local Pack. Featured in Google AI Overview for iron foundry searches. 1.4K monthly organic visits achieved on target.

08What the results demonstrate

Real-world authority — capacity, certifications, export reach — becomes search authority once it is documented and structured.

09Source notes

  • Whether this engagement relates to the Super Iron Foundry brand world on this site is not stated in the source. The two are presented separately and their figures are not combined.

Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 39–40.

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