Premium Lifestyle & Home Décor Brand

Convert high-intent buyers at scale without bleeding spend into low-quality or unprofitable orders.

A premium brand with high average order values and a broad catalogue.

Convert high-intent buyers at scale, without letting ad spend bleed into low-quality traffic or unprofitable orders. Every rupee had to earn its place.

With a high-ticket catalogue, volume was not the risk; profitability per order was. Bidding had to be anchored to return, not to traffic.

1. 1PMax + Branded Search + DSA + Remarketing campaign structure.
2. 2Disciplined tROAS bidding at 220–250% to keep CPA profitable.
3. 3Cart abandoners and product viewers re-engaged via display campaigns.
4. 4Segmented bidding across high-intent audience keywords.

₹29.7 Lakh revenue on ₹12.98L spend in 30 days: ₹2.28 in tracked revenue per rupee invested. 248+ orders at ₹5,220 cost per conversion, profitable against a ₹11,940 AOV. Every campaign metric moved in the right direction within the first two weeks.

Lifestyle creatives consistently outperformed plain product shots: for a premium brand, showing the life around the product sold better than showing the product alone.

• The source's introduction page cites this result as "₹2.97 Cr revenue in 30 days"; the case study page itself states ₹29.7 Lakh on ₹12.98L spend, which matches the 228% ROAS. The case study figure is used here.