01Project overview
Beat IndiaMART and aggregator dominance for a premium niche manufacturer with 29 backlinks and near-zero visibility.
02Industry & context
A premium manufacturer of doors, wardrobes and bespoke interior products in Kolkata.
03The business problem
The brand was invisible online. IndiaMART and aggregators owned every relevant search result.
04What was happening before
24 referring domains · 29 backlinks · average position 12.
05Strategic diagnosis
Aggregators win generic product searches. A premium maker can win the searches luxury buyers actually make.
06Strategic approach & execution
- 1Technical SEO audit and Core Web Vitals remediation.
- 2Authority building: referring domains from 24 to 1,100+, backlinks from 29 to 7,100+.
- 3Keyword strategy targeting high-intent luxury buyer searches rather than generic product terms.
- 4Consistent content publishing with schema markup and FAQ sections.
07Before & after
Referring domains
Higher is better
Backlinks
Higher is better
Average position
Lower is better
Bars are drawn to scale against the larger of each pair.
08Results
Ranked #2 for 'luxury door manufacturers kolkata', directly behind IndiaMART's category page. Average position improved from 12 to 7.5. 66% click growth, a 60% impression surge and 10.6% CTR. Featured in Google AI Overview for luxury interior product searches.
09What the results demonstrate
Positioning works in search too: choosing to compete as a luxury maker, not a generic supplier, opened rankings the aggregators did not own.
Source: ElevateDigi Comprehensive Case Study Portfolio, pp. 37–38.