Consumer Credit Company — Meta Lead Generation

Generate high-volume, compliance-safe personal loan leads at ₹21 CPL with a ₹5L+ average loan value.

A consumer credit company selling personal loan products, in a category with strict advertising policies where one non-compliant creative can shut down an account.

High-volume lead generation where lead quality directly determines business revenue, and compliance is existential.

Compliance was not a constraint to work around; it was the foundation that would let the campaigns scale at all.

1. 1Compliance-first creative and copy framework built before any campaign went live.
2. 2Audience targeting by income signal, employment type and prior financial product engagement.
3. 3Form-based lead capture with pre-qualification questions.
4. 4Strict creative review against platform financial-services policies; weekly lead quality audit with the client's underwriting team.

38,000 leads at ₹21 CPL, in a category where the source notes most advertisers pay ₹150+. Average loan value per lead: ₹5L+. Zero account-level policy violations across the full campaign period.

Building compliance in from the start allowed the campaigns to scale aggressively without platform risk.