National Fashion Retail Brand — Organic SMM

Drive measurable e-commerce revenue via consistent social media with campaign-specific communication.

A major Indian fashion brand with 150+ retail outlets and 225 multi-brand outlets.

Social media had to become a genuine revenue channel, not just a brand awareness tool, with coordinated communication for product launches and seasonal moments.

280K Instagram followers · 140K engagement.

Social was treated as a noticeboard. Tying each campaign to retail moments could make it a storefront.

1. 1Full content calendar ownership: strategy, design, copywriting and publishing across Instagram and Facebook.
2. 2Campaign-specific creative aligned to retail promotions and launch moments.
3. 3Community management to drive follower trust and repeat visits.
4. 4Media promotion integration to amplify organic content in peak retail windows.

20,000+ monthly web clicks via social media. 8,000+ new users per month via social referral. Approximately ₹1.5L monthly revenue directly attributed to social media. Instagram followers grew from 280K to 420K+, and engagement from 140K to 700K+, a 5× improvement over the engagement period.

Consistency plus campaign relevance turned social from an awareness channel into a measurable revenue contributor.