Wellness Brand — 8-Month Performance Campaign

Build a sustainable, profitable paid acquisition channel for a wellness D2C brand over a long engagement.

A health and wellness D2C brand with multiple product lines.

Not a short-term spike: a consistently profitable acquisition system, built from scratch and proven across multiple product lines.

Different products attract different buyers. One blended campaign would hide which lines were actually profitable.

1. 1Iterative campaign architecture with a creative library built month by month.
2. 2Audience testing: cold interest-based, lookalike and retargeting layers managed separately.
3. 3Product-specific ad sets for different SKUs with individual ROAS targets.
4. 4Monthly performance review with the client for budget allocation per category.

4.03× ROAS sustained over an 8-month engagement. 604 orders at ₹364 CPA. 1.66% conversion rate across the product catalogue.

Sustained returns come from a system — creative playbooks and audience maps per product — rather than from a single winning ad.